You Can Never be Too Safe

Posted: November 20, 2011 in Public Relations, Topics of the Week

Keeping track of all of the projects one has to do in PR is one thing. Protecting integrity and public trust is quite another. PR practitioners have many things to keep up with, but maintaining some knowledge of law can save the company a lot of time in courts and a lot of money. Some aspects of laws that PR pros need to me aware of are the rights to personal privacy and the rights to use other company’s material.

The first thing a PR practitioner  must be concerned with when dealing with the public is the rights to personal privacy. Client confidentiality is one of the most important thing there is in a company. The breach of confidentiality could result in loss of clients which leads to loss of revenue and equally as important, loss of reputation. To be on the safe side, a PR practitioner needs to make sure that if a client is to be used in the public eye that waivers are filed to avoid this embarrassing event.

Another aspect that PR pros should be cautious of is the use of other companies’ material being used on their products and advertisements. In college, we like to call this, “plagiarism.” If PR pros use an idea or product that is not theirs, credit must be given to the person(s) that founded it. Practitioners need to get permission from these companies to use their ideas, logos…etc. Stealing these things could result in major lawsuits and cost a corporations their reputation and a lot of money.

In conclusion, PR practitioners need to keep up with a lot of different things from day-to-day, but two things that they can not ignore is the rights to personal privacy and the use of other companies’ material. In this business, you can never be too safe.

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