Guest Blog Week

Posted: November 26, 2011 in Public Relations, Topics of the Week

In this post, I will be featuring a sample of my fellow classmate’s blog. Her name is Jennifer Browning and she has posted a story about the Coca-Cola Company teaming up with the World Wildlife Foundation in to raise money for Polar Bears. You can find this post and more at liljennbrowning.wordpress.com. Being the animal lover that I am, I thoroughly enjoyed this post and I hope you will too!

Coca-Cola and the WWF

November 13, 2011 by jennmbrowning

http://www.farewellstranger.com/2011/10/26/arctic-home/     <——- OPEN IT! :]

I am excited to say that this year, coca cola is teaming up with the WWF to help the Arctic Home Campaign in a very visual way! According to this post I placed a link to above and other various sources, Coca-Cola is changing their look from a red can to a white one to help save the Polar Bears! They have always had a special place in the company’s heart and that is seen through all the commercials they have been featured in over the years.

“Coke is turning their red cans white this holiday season as part of the “Arctic Home” campaign, another thing I think is awesome. It makes total sense to me for Coke to raise awareness and funds to support World Wildlife Fund (WWF) efforts to protect the polar bears’ Arctic home.

Coke will contribute $2 million to WWF over the next five years, and donations from consumers made by March 15, 2012 will be matched – up to $1 million USD – through the Arctic Home campaign.”

Christmas is such a magical time of the year. I believe that anything you do to help the world around you, such as helping out a wildlife fund is magical all in itself! Therefore, coca-cola is proving itself to be magical once again!

 

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