Archive for the ‘Topics of the Week’ Category

The Sun Conference Mens Baseball Tournament has been pushed back do to an excessive amount of rain. The Fields are drenched, the dugouts are drowning and the players are stuck indoors. After only one day of great baseball, the tourney has come to a screeching halt.


With only one day of game play underway, the Sun Conference Mens Baseball Tournament has been delayed at least one day. The rain came early Wednesday morning and continued to wash games out as the day went on. Embry Riddle and Ave Maria managed to find a break in the storms and start the first game of the losers bracket. Unfortunately they were only able to get through 6 innings.


The first day was fun-filled and full of upsets. The First game of the day was Embry Riddle (1) vs University of South Carolina at Beaufort (6). USCB was able to squeek by the Eagles in the 11th inning, beating Embry 2-0. The second upset of the day was Ave Maria (2) vs Southeastern University (5). The Fire beat the Gyrenes of Ave Maria 7-0 in a quick 9 inning contest. The third and final upset of the day was Webber International University (4) took on St. Thomas University (3). Webber overtook St. Thomas 4-3 after scoring three runs in the seventh inning to tie and one run in the eighth to take the lead.

The match ups that were scheduled for the second day were pushed backed over five hours to hopefully avoid some of the rain. Embry Riddle (1) vs Ave Maria (2) were scheduled to play at 5:30 PM and USCB was scheduled to take on St. Thomas at 7:30 PM. The game between Southeastern (5) and Webber (4) is scheduled to take place Friday,May 3, but no time has been announced yet.

Photo May 02, 2 41 59 PM

The players all woke up to rain on day two of the tournament. Fortunately, there were covered batting cages for players to use, but that only passed an hour or two of the entire day. Teams have resorted to card games, watching movies and a lot of Monopoly to delay the onsets of cabin fever. If nothing else, the rain delay has allowed all the teams in the tournament to be able to bond and share a few laughs.

The players arrived early in Fort Myers, Florida April 29 to check-in to the hotel and attend a banquet that evening where there was dinner followed by an awards ceremony. Brian Muniz, Phil Kish and Johnnie Kirkland were all named First Team All Conference for Southeastern University. Daniel Mims racked up by earning All Conference Academic award, he was named the Sun Conference Champion of Character and was named Second Team All Conference.


For updates and to learn more about the Sun Conference Tournament, please visit For information on Southeastern University and Fire Athletics, visit


This topic of the week is dedicated to everything that I have learned this semester in Public Relations. I have acquired so much knowledge this semester that it’s been hard for me to decide what I should trim out of the top 10, but I think I have finally done it!

This Semester, I have learned:

  1. What Public Relations Really Is. I have been a Communications major for two years now and I have heard people talk about going in to PR, but I never really knew what it entailed. I’ve learned that PR is basically the maintenance and promotion of a company’s image, but advertising and marketing can also be included.
  2. How To Blog. I have always wondered how and why people blogged, but over the course of the semester, I feel that I have become one heck of a writer.
  3. What Lobbyist Do. I have always thought politics were extremely intriguing, but until I did my class presentation on Lobbying and Election Campaigns, Lobbying was a foreign concept. If becoming a PR pro in a company doesn’t work out, I may just move to DC and dabble in some lobbying for a few years. 🙂
  4. How to Tweet. I have had a Facebook for a long time and before that, a MySpace. The transition between those two was not difficult at all. However, going from Facebook to Twitter was like trying to eat soup with a fork. Fortunately, I had some friends and a very good professor that helped tremendously! By the way, you should follow me @JohnnieKirkland.
  5. Copyright Laws and Regulations. NewsU courses are some of the best online courses I have ever taken. In these courses, I learned  how to obtain rights and the consequences for using media without giving credit to its owner.
  6. How to Handle A PR Crisis. This semester has been full of PR surprises from the Tiger Woods affairs to the NBA Lockout. I can’t wait to see how PR pros handle the Presidential election campaigns in the Spring!
  7. Contacts Are Extremely Important. Networking on WordPress, Facebook, Twitter and within an internship is probably the most important thing an aspiring PR worker could do.
  8. Class Does Not Always Prepare You For Your Career. In my interview with a PR Pro, I asked State Farm Marketing Analyst Lucy Warren if her degree prepared her for the workplace. She responded with a resounding NO. There is no replacement for experience in the workplace. This is what internships so important.
  9. Read! To be a PR pro, you have to stay up to date on the current trends and methods of everything PR. Subscribing to blogs, Following PR pros on Twitter and checking out sites such as are just a few ways to stay on top of your game.
  10. Be A Great Writer. This could easily be one of the most vital parts of the profession. In the interview with Lucy Warren, she said that not a day goes by where she doesn’t send several emails or write-up a project. Writing is easily one of the top time consumers in PR. If you’re not good at it, you may get yourself embarrassed quite often.

These are only 10 of the many things I’ve learned this semester in PR Applications. I hope this has been a helpful post and please feel free to comment if  you notice that I have overlooked anything.

Guest Blog Week

Posted: November 26, 2011 in Public Relations, Topics of the Week

In this post, I will be featuring a sample of my fellow classmate’s blog. Her name is Jennifer Browning and she has posted a story about the Coca-Cola Company teaming up with the World Wildlife Foundation in to raise money for Polar Bears. You can find this post and more at Being the animal lover that I am, I thoroughly enjoyed this post and I hope you will too!

Coca-Cola and the WWF

November 13, 2011 by jennmbrowning     <——- OPEN IT! :]

I am excited to say that this year, coca cola is teaming up with the WWF to help the Arctic Home Campaign in a very visual way! According to this post I placed a link to above and other various sources, Coca-Cola is changing their look from a red can to a white one to help save the Polar Bears! They have always had a special place in the company’s heart and that is seen through all the commercials they have been featured in over the years.

“Coke is turning their red cans white this holiday season as part of the “Arctic Home” campaign, another thing I think is awesome. It makes total sense to me for Coke to raise awareness and funds to support World Wildlife Fund (WWF) efforts to protect the polar bears’ Arctic home.

Coke will contribute $2 million to WWF over the next five years, and donations from consumers made by March 15, 2012 will be matched – up to $1 million USD – through the Arctic Home campaign.”

Christmas is such a magical time of the year. I believe that anything you do to help the world around you, such as helping out a wildlife fund is magical all in itself! Therefore, coca-cola is proving itself to be magical once again!


There are many directions one can go in the Public Relations Industry. I have been given a very broad topic to present for my PR class at Southeastern University; “PR and the Government.” Fortunately, I was also given a team of two other students from the class to help break down the presentation into smaller and more distinct themes. The two topics I will be discussing are Lobbying and Election Campaigns.

To begin, the concentration of a lobbyist is to persuade legislators to make policies and laws that benefit the company that they are working for. This job is a Public Relations majors’ dream job.

The lobbyist is constantly communicating with people higher on the totem pole than them in order to increase their salary. Many times, lobbyist will agree to make a donation to a political campaign if a policy is passed. This small act of bribery is what makes the system rewarding for both parties.

My second topic, Election Campaigns tie in perfectly with the previous subject. Much of the election campaigns for all offices are funded by donations. A multitude of these donations come from lobbyist and other organizations that may benefit if their politician is elected. These campaigns are used to influence voters to choose a particular person to represent the general public in the political world.

These are just a few notes I have conjured up for the presentation. Lobbyist careers are based on persuading the policy makers to benefit their companies, while the policy makers benefit from the donations of the lobbyists and other organizations in order to have a succesful election campaign. Please feel free to comment with any thoughts, ideas or information you may have regarding these subjects.

PR Podcasts

Posted: November 24, 2011 in Public Relations, Topics of the Week

If you have ever listened to Podcasts on iTunes, you know that it can be very addictive. For this Topics of the Week post, I was asked to listen to a PR Podcast for an hour and reflect. I have been listening to PRStudCast for the past two hours while working out and I feel like it is now time for me to relay to the masses about how great this Podcast is.

Harrison Kratz, founder and co-host of PRStudCast has put together an amazing program and has interviewed some very interesting and creative people. His website is basically a classroom where he brings in guest speakers to give their expertise to students and professionals who are either looking to go into PR or are already involved in PR. PRStudCast also features weekly trending topics to help those seeking information in the PR industry.

The most recent post from PRStudCast is an interview with Jess Ostroff who is an up and coming entrepeneur and virtual assistant to Jay Baer, Jason Falls, Brian Clark and several other media gurus. During her interview, she gave a brief personal history about how she got involved in PR and how she had to put herself out there in order to become successful in her field. Her advice to students looking to go into PR is to consider whether the student wants a dream job, or a lavish lifestyle and build their career around that idea.

PRStudCast is a great Podcast for students. The many guest speakers that Harrison is able to interview gives insight into what PR is like from every angle. If you haven’t yet, please go listen to this program, but be careful, time flies by when listening to this incredible show!

Throughout my blogging journey, I have come across many professional blogs, but one stands out among the rest. Public Relations Nation is a Blog written by Jeff Morosoff who is an assistant professor of Public Relations at Hofstra University. His blogs are filled to the brim with Public Relations information and updated stories. One of his most recent posts about the Penn State University scandal has some very interesting but, true quotes. ”Power has its privilege; however, power has responsibility and accountability. In this case power corrupted and absolute power corrupted absolutely.” It’s things like this that keeps me coming back to his blogs.

This Professional blog is amazing for a student. Mr. Morosoff has many blogs about what is in the news and how other PR pros are handling specific situations. This post, When the Man is the Brand, tells about Steve Jobs and how his innovations and inventions had made him the graven image of the company. Morosoff compares Jobs’ idol status to that of Microsoft founder, Bill Gates and Standard Oil founder, John D. Rockefeller. He goes on to show their similarities and differences only to ask, “Will Apple still be the same innovative company without Jobs?”


Not only is this blog great for students, it is perfect for other PR professionals as well. Morosoff digs deep into topics such as Fundraising and Facebook to shed light on their influences in the world of Public Relations. Morosoff’s posts are also very easy to keep up with. He updates his blog every 7 days without fail. His posts are also quite short and do not take a lot of time out of your day but, that does NOT take away from the quality of his work.

Jeff Morosoff’s professional blog, Public Relations Nation is an incredible blog and one that I would highly recommend. Not only is it a great blog for students to gain information from, but a blog that PR Professionals can also pick their brains about as well.

Keeping track of all of the projects one has to do in PR is one thing. Protecting integrity and public trust is quite another. PR practitioners have many things to keep up with, but maintaining some knowledge of law can save the company a lot of time in courts and a lot of money. Some aspects of laws that PR pros need to me aware of are the rights to personal privacy and the rights to use other company’s material.

The first thing a PR practitioner  must be concerned with when dealing with the public is the rights to personal privacy. Client confidentiality is one of the most important thing there is in a company. The breach of confidentiality could result in loss of clients which leads to loss of revenue and equally as important, loss of reputation. To be on the safe side, a PR practitioner needs to make sure that if a client is to be used in the public eye that waivers are filed to avoid this embarrassing event.

Another aspect that PR pros should be cautious of is the use of other companies’ material being used on their products and advertisements. In college, we like to call this, “plagiarism.” If PR pros use an idea or product that is not theirs, credit must be given to the person(s) that founded it. Practitioners need to get permission from these companies to use their ideas, logos…etc. Stealing these things could result in major lawsuits and cost a corporations their reputation and a lot of money.

In conclusion, PR practitioners need to keep up with a lot of different things from day-to-day, but two things that they can not ignore is the rights to personal privacy and the use of other companies’ material. In this business, you can never be too safe.